How to Cancel YouTube Premium
Quick process
Cancel before renewal date
Important Warnings
- Downloaded videos for offline viewing will no longer be accessible immediately
- Background play will stop working on mobile devices
- YouTube Music Premium access will be lost
- Ads will return immediately after cancellation period ends
- You maintain access until the end of your current billing period
Step-by-step instructions
Go to youtube.com and sign in to your Google account
Click on your profile icon in the top right corner
Select 'Purchases and memberships' from the dropdown menu
Find YouTube Premium in your list of memberships
Click 'Manage' next to YouTube Premium
Click 'Deactivate' or 'Cancel membership'
Follow the prompts and confirm your cancellation
Tips & Things to Watch For
Billing Date Based on First Subscribe Date
Pro TipYour monthly billing date is set when you first subscribe and remains consistent unless you cancel and resubscribe. If you want billing on a specific date (like payday), cancel current subscription, wait for it to expire, then resubscribe on your desired date.
Premium Lite in Select Countries - Cheaper Ad-Free Option
Pro TipSome European countries have 'Premium Lite' tier (~$7/month) that removes ads but doesn't include downloads, background play, or YouTube Music. This is region-specific and not available in US/most markets. If available in your region, it's good for users who only want ad-free viewing.
What to Expect
Dark Patterns to Watch
- Multiple confirmation screens required
- Benefits reminder screens before final cancellation
- Confusion between 'pause' and 'cancel' options
- Cancellation option buried in account settings rather than prominently displayed
- Use of terms like 'deactivate' instead of clear 'cancel' language
- No direct cancel link on premium page or help documentation
Retention Tactics
- Shows list of benefits you'll lose upon cancellation
- Reminds you of downloaded content that will become unavailable
- May offer pause membership option instead of cancellation
- Highlights ad-free experience you're giving up
- Shows family members who will lose access (if on family plan)
YouTube Premium Plans & What You'll Lose
What you'll lose access to
After You Cancel
Reactivation
You can reactivate your account later
Content Access
Your content remains accessible after cancellation
Not ready to fully cancel?
Downgrade available
Switch to a cheaper plan instead
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Cancel a specific YouTube Premium product
The cancellation steps above apply to all YouTube Premium products. Choose yours for a tailored guide:
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